ADVANCED TYPOGRAPHY / TASK 3 - DESIGN, EXPLORATION, AND APPLICATION
31.5.2021 -28.6.2021 (week 10 - week 14)
Phoebie Ng / 0341172 / Bachelor of creative media
Phoebie Ng / 0341172 / Bachelor of creative media
Advanced Typography / Project 2
INSTRUCTIONS
fig 1.1: Module Information Booklet (1.4.2021)
TASK
week 10 (31.5.2021)
Today we were briefed about our Final project. I have 3 ideas which 1 is about designing a typeface for a detective event, continue exploring my previous typeface in finding font exercise and character typeface. I then finalized my idea to create a character typeface.
fig 1.1 proposal slide 31.5.2021
This is my proposal for this final project, I had finalized the idea for the character typeface as in my other module, Design Research Methodology, I am conducting research about the challenge of raising awareness of anxiety to the children through character design. I think this could be a start for me to think about how to convey messages to children according to their preferences.
fig 1.2 character feature reference 31.5.2021
I had found some pose references and characteristics that I can include in my font.
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| fig 1.4 first draft 7.6.2021 |
This is my first draft, which I like the 'block' feeling. I had used 101px X 201px block as my base shape for this character typeface design. The stroke width for character stroke is 1px as I want to differentiate the stroke of character and the gap between the letter.
week 11 (7.6.2021)
For this week, I continue working on my font and after receiving feedback from Mr. Vinod, the character stroke size is too thin and couldn't be seen if it's small. I had increased the stroke size from 1px to 2px.
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| fig 1.5 progression 14.6.2021 |
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| fig 1.6 progression 14.6.2021 |
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| fig 1.7 progression 14.6.2021 |
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| fig 1.8 alphabets shape construction 14.6.2021 |
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| fig 1.9 progression of character design 14.6.2021 |
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| fig 1.10 question mark 14.6.2021 |
I like my question mark a lot. It looks blur ;)
week 12 (14.6.2021)
For this week, I finished all my character designs and generate font out using Fontlab.
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| fig 1.11 Final character regular version 21.6.2021 |
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| fig 1.12 Final normal regular version 21.6.2021 |
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| fig 1.13 progression 21.6.2021 |
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| fig 1.14 generate font in Fontlab 21.6.2021 |
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| fig 1.15 adjusting font-kerning 21.6.2021 |
fig 1.16 Final Typeface design pdf 21.6.2021
Download the normal font here.
Download the character font here.
*Please take note that this is a display font, please use it as big as you can.
week 13 (21.6.2021)
After I had done design all the fonts and generate them, I then started with my collaterals design and animation for each alphabet.
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| fig 1.17 progression in AI 27.6.2021 |
First, I had to separate each of the alphabets to each AI file and separate the layers that I want to animated to be ready to export to After effect.
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| fig 1.18 progression in after effect 27.6.2021 |
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| fig 1.19 progression in after effect 27.6.2021 |
After I had done all the animation, I export it as avi format video and import it to photoshop to complete each of the gifs.
FINAL OUTCOME
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| fig 1.20 Alphabet A-I animation 27.6.2021 |
This is a compilation of gifs from A-I. Each of them has a different meaning. A stand for AH. B stand for Block. C=Cold, D=Dead, E=Exit, F=Flag, G=Good, H=Haha.
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| fig 1.21 Alphabet J-R animation 27.6.2021 |
J=Joy, K=Kill, L=Lazy, M=Magnetic, N=Nervous, O=Oh, Q=Quiet, R=Run.
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| fig 1.22 Alphabet S-Z animation 27.6.2021 |
S=Slim, T=Time, U=Up, V=Villiant, W=Whipe, Y=Yolo, Z=Zany.
After I had done the animation, I put some of the words together to see if it works.
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| fig 1.23 EXIT 27.6.2021 |
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| fig 1.24 HAHA 27.6.2021 |
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| fig 1.25 DEAD 27.6.2021 |
I had also done a Whatsapp sticker pack for this animated character font. Below are the example and the download link.
fig 1.26 Whatsapp Sticker preview 27.6.2021
Download Whatsapp sticker pack here.
After I had done the animation, I start with my poster design and my collaterals. For my collaterals, I had made up an event that kids could play and together learn together with these alphabets and merchandise of their name on it. I had used quite a bright color to attract the kids.
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| fig 1.27 poster design 27.6.2021 |
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| fig 1.28 Totebag design 27.6.2021 |
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| fig 1.29 Learning cards 27.6.2021 |
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| fig 1.30 Learning cards 27.6.2021 |
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| fig 1.31 compilation of collaterals excluding gif 27.6.2021 |
fig 1.32 compilation of collaterals excluding gif pdf 27.6.2021
FEEDBACK
week 11 (7.6.2021)
Specific feedback: It's a good idea and it's a good thing to be explored.
However, the stroke needs to be thicker so when it's present small. It still can be seen
week 12 (14.6.2021)
Specific feedback: The stroke is still too thin
Need to think about how it will present and how to apply it to the application
I can generate 2 sets of font which 1 with the character and 1 without.
week 13 (21.6.2021)
Specific feedback: I should focus on the animation part
REFLECTION
Experience: During the design process, it was fun as my characters are coming out slowly. I spent nights on this typeface and I realize it's quite cute. Each of the alphabet characters makes me think a lot about how to design their facial expressions. I had a hard time doing the animation as I need to animate it one by one.
Observation: There are a lot of things that we need to be careful about, for example, the stroke width and the consistency of the font.
Finding: I think the final outcome doesn't look like what I want and I feel like my collaterals are not good enough. I wish I have more time to complete this.
FURTHER READING
https://canadamodern.org/
I think the website is quite minimalistic and the history work attached there was also simple and powerful. When I click into each of the works, there will have a detailed description. It's a great website for people to know more history work about graphic design.
- This article talks about Canada Modern, a digital file about the graphic design between 1960 and 1985
- There were some examples of logo design that was included in this article
- It's always advisable to take a critical look at the past trying to understand the environment and the moment.
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| fig 2.2 Canada Modern website screenshot |
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| fig 2.3 Canada Modern website screenshot |
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| fig 2.4 Canada Modern website screenshot |
I think the website is quite minimalistic and the history work attached there was also simple and powerful. When I click into each of the works, there will have a detailed description. It's a great website for people to know more history work about graphic design.
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